The Right Style

The Business of Beauti

One of the most important things about going into business for yourself is determining your brand. BeautiControl is an amazing company with a lot of amazing collateral materials but it is SOO important that you create a look for yourself outside of the company. In the long run, people are buying YOU.

I designed these cards with my mother and her personality in mind. She’s now an Executive Director with BeautiControl now (more on that in another post!) and it would not be an understatement to say that she is one of the busiest women alive. The card needs to be flexible yet specific– highlighting her business as well as leaving it all open to interpretation.

What do you need in a business card?

BeautiCards

BeautiCard with details

BeautiCards

Another view

 

 

Big Changes

There have been an INSANE amount of changes in my life since I last posted! I have a new full-time gig, I had an incredible styling appointment with a dazzling client, the Scandal season finale slayed me and Instagram rolled out video!

Yes, Instagram video is one of the greatest thing that has happened to me and to fashion marketing in general. I know that I may be in the minority of people when I say this, but I LOVE advertising. A gripping or particularly creative advertising campaign has the power to shape the way that you think about a brand and oft times, as we have seen with the recent chatter over the interracial Cheerios family and the multi-lingual Coke ad, has the power to relect how we view our world and each other.

The 15 second videos are great ways to share moments and inside jokes but they’re also an awesome way to show off fashion. Since fashion is meant to be worn and style is how you take that fashion and make it work in the world, capturing that motion is a natural step.


Though the video is simple and self-shot, it generated a great response on the outfit across Instagram and Facebook. My reach is largely confined to my admittedly large personal circle so imagine what brands with international reach could do…

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There’s Something I’ve Been Meaning To Tell You….

I have another blog. I know. I am an internet adulteress. My other blog, Kerriestella: Just So You Know, has been my main thing for a few years now and seems to get much more of my love as of late. I think its more free-form focus– music, politics, pop culture– lends itself to more posts because I don’t really have to think about it…it’s practically automatic. But I realize my automated tendencies have left this blog missing out on some awesome content.

Let’s do a little flashback, shall me?

It was the first hot day in May and I took my largely unwilling boyfriend, Yannick on a little photo expedition:

Yannick @Flood Wall

My favorite place in Richmond: The Flood Wall Murals

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The Right Style is Your Style

Couldn’t have said it better myself. Via Rebecca Minkoff .

Cover Girl

groupcover

 

Go to the mailbox one day. Discover your mother is America’s Next Top Model.

Find out more about BeautiControl’s May cover lady…

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