Lilly-mania has come and gone. Well, it kind of had to; the widely-anticipated Lilly Pulitzer collaboration with Target sold out in mere MINUTES. Target has set a high standard with their previous designer collaborations: I started paying attention during the Isaac Mizrahi for Target years (one of my favorite dresses of all time is from this line, a line that shuttered in 2008!) and since, I have snagged amazing pieces from Missoni, the CFDA/Neiman Marcus collection, Thakoon and Proenza Schouler.
But Lilly. Oh, that Lilly Pulitzer! The furor! The (hilarious) outrage! Lilly Pulitzer, the late design queen of Palm Beach ladies who lunch, found her way into arms and shopping carts of women everywhere Sunday morning. Or at least, she was supposed to. The eagerly anticipated collection appeared online, had the Target site going kablooey by 3am and was entirely gone by 10am.
This was the scene in good old Richmond, VA:
The things Southern girls do for @LillyPulitzer#LillyforTarget pic.twitter.com/PDA3ODCTWg
— michelle christine (@michelleox) April 19, 2015
If I had to hazard a guess, that’s the location on Staples Mill. (I recognize the parking lot. Don’t judge me.) Richmond is exactly the type of city I would expect would go mad for Lilly and leave me with a fairly robust selection of Altuzarra, (Holla if you hear me clearance section!) but I didn’t expect my Lilly loving ladies to go QUITE this hard.
I can’t front. I DO NOT GET IT. I’m not a great Lilly Pulitzer fan myself but I don’t appreciate being robbed of my ability to get this (y’all know I’m a sucker for a jumpsuit!):
Did you go Lilly crazy? Did you try but get punked instead? Do you just NOT GET IT? Let me know in the comments!
I had never heard of Lilly prior to this post. So I searched Mr. Google to see what I was missing, and I’m not feeling the clothing line at all. That was a LONG line so apparently there is a market for it but honestly it’s not quite my style.
Lilly Pulitzer is an insanely huge “thing” in certain circles….she’s hailed as the originator of Palm Beach style. It’s not my style either but boy oh boy, is it the style of so many women I know!