Lilly-mania has come and gone. Well, it kind of had to; the widely-anticipated Lilly Pulitzer collaboration with Target sold out in mere MINUTES. Target has set a high standard with their previous designer collaborations: I started paying attention during the Isaac Mizrahi for Target years (one of my favorite dresses of all time is from this line, a line that shuttered in 2008!) and since, I have snagged amazing pieces from Missoni, the CFDA/Neiman Marcus collection, Thakoon and Proenza Schouler.
But Lilly. Oh, that Lilly Pulitzer! The furor! The (hilarious) outrage! Lilly Pulitzer, the late design queen of Palm Beach ladies who lunch, found her way into arms and shopping carts of women everywhere Sunday morning. Or at least, she was supposed to. The eagerly anticipated collection appeared online, had the Target site going kablooey by 3am and was entirely gone by 10am.
This was the scene in good old Richmond, VA:
The things Southern girls do for @LillyPulitzer#LillyforTarget pic.twitter.com/PDA3ODCTWg
— michelle christine (@michelleox) April 19, 2015