I’ll admit it. I’m a bit of a perfectionist. I like things to be JUST SO and for things to measure up to my precise standards. It’s a good trait in a makeup artist. It’s a great trait in a writer. It’s a necessary trait in a designer. It’s kind of a pointless and defeating trait in a casual wine enthusiast without constant access to a vineyard and the funds to correct that situation. (P.S. If you would like to buy me a vineyard, call me. Let’s talk.)
But things have CHANGED, my friends. It is the 21st century and the perfect day has finally dawned for the persnickety, armchair winemaker. May I present Columbia Crest Crowdsourced Cabernet.
Columbia Crest Crowdsourced Cabernet is exactly what it sounds like: you, i.e. “the crowd”, get to vote on every aspect of the winemaking process. Seriously. You get to vote when the vines are trimmed. You get to vote on what grapes will be used. You can keep an eagle eye on your babies via the close up “Grape Cam.” Expert wine makers weigh in with their opinions and advice so you’re not out there on your own, making crazy decisions. Columbia Crest devoted 5 acres of their vineyard to the Internet created wine– and these aren’t any second-rate grapes, either. The grapes are of the same vein that produced the Columbia Crest 2005 Reserve Cabernet Sauvignon, aka the 2009 number 1 wine in the world, according to Wine Spectator magazine.
Like any good movement, the Crowdsourced Cabernet crew need a leader. And of course, this leader is going to be chosen by YOU. Now through August 24th, you can help Columbia Crest choose the first ECO, or Executive Crowdsourcing Officer. The field has been narrowed down to two, and the winner will be awarded the title, an all-expense paid trip to the Columbia Crest vineyard and will be the ambassador to the Crowdsourced Cabernet community, with their journey recorded for all to see. You know you’re excited: Vote now.
Now that I’m a virtual vineyard owner, I am going to continue to indulge in my perfectionist tendencies. Oh, and of course, I’m going to open another bottle of wine.
Kerri is the owner, editor, and designer here at The Right Style. She started the blog as the home for her burgeoning career as a makeup artist and stylist and keeps it going and growing because she’s a madwoman. Visit her at her other passion project, SelfiesandSnark.com and check her out on the day job tip at Kerriestella.com