I’ll admit it. I’m a bit of a perfectionist. I like things to be JUST SO and for things to measure up to my precise standards. It’s a good trait in a makeup artist. It’s a great trait in a writer. It’s a necessary trait in a designer. It’s kind of a pointless and defeating trait in a casual wine enthusiast without constant access to a vineyard and the funds to correct that situation. (P.S. If you would like to buy me a vineyard, call me. Let’s talk.)
But things have CHANGED, my friends. It is the 21st century and the perfect day has finally dawned for the persnickety, armchair winemaker. May I present Columbia Crest Crowdsourced Cabernet.
Columbia Crest Crowdsourced Cabernet is exactly what it sounds like: you, i.e. “the crowd”, get to vote on every aspect of the winemaking process. Seriously. You get to vote when the vines are trimmed. You get to vote on what grapes will be used. You can keep an eagle eye on your babies via the close up “Grape Cam.” Expert wine makers weigh in with their opinions and advice so you’re not out there on your own, making crazy decisions. Columbia Crest devoted 5 acres of their vineyard to the Internet created wine– and these aren’t any second-rate grapes, either. The grapes are of the same vein that produced the Columbia Crest 2005 Reserve Cabernet Sauvignon, aka the 2009 number 1 wine in the world, according to Wine Spectator magazine.
Like any good movement, the Crowdsourced Cabernet crew need a leader. And of course, this leader is going to be chosen by YOU. Now through August 24th, you can help Columbia Crest choose the first ECO, or Executive Crowdsourcing Officer. The field has been narrowed down to two, and the winner will be awarded the title, an all-expense paid trip to the Columbia Crest vineyard and will be the ambassador to the Crowdsourced Cabernet community, with their journey recorded for all to see. You know you’re excited: Vote now.
Now that I’m a virtual vineyard owner, I am going to continue to indulge in my perfectionist tendencies. Oh, and of course, I’m going to open another bottle of wine.
I am not a drinker. However, this is an intriguing idea and fantastic marketing campaign. Participating in the making of wine that you drink seems like fun.
Author
Mia, it’s actually so fun! This post took me much longer than expected because I was watching the Grape Cam and then I was monitoring the weather and then before you know it, an hour was gone!
Sounds like a fun idea for wine enthusiast. I’m more of a cocktail gal but I can appreciate a good wine.
I love wine, but never know which one to pick and rarely drink. I’ve always wanted to go to a winery and see the process of making it.
This was a great post. I will have to share with some of friends who are wine enthusiasts!
What a fun contest for the winners. Wineries are very trendy now!
This is interesting. Crowdsourcing is making its waybinto all industries.
Yummy I like wine! I would’ve loved to participate in this campaign! Lol
Get out of here! This is great! I love wine and will definitely be checking this out soon!
I don’t drink but this sounds like an interesting concept. I know a lot of wine lovers would enjoy this.
That sounds like so much fun! What a great way to get fans involved. I’d love to be able to pull out a bottle at a dinner party and tell guests, “I made it myself.” Such a cool idea.