The Right Style

#be Fashionable: MY Fashion Week

Last month was one of the most fashionable months on the calendar. If you’ve been keeping up, the fashion elite all converged in New York, Milan, Berlin, London and Paris to watch the world’s top supermodels and the top designers premiere their collections for the upcoming season. But for some reason or another, I was not invited to participate in any of the festivities (strange, I know) so I took it upon myself to make the month of September as fashionable as possible.

When the president of your company comes to town, it is mandatory that you pull out all of the stops. The “BeautiBar” is something that is known to all the ladies in our Beauti world: It’s a event, usually an intimate affair where you invite guests over and spoil them with samples of the latest and greatest of your sale items. (Remind me to show you our fabulous monthly sales brochures!) But for President Nikola, we took the BeautiBar and blew it up. We invited every one we knew and ADDED a fashion show. When you’re having a fashion show it is essential that you go for hig-impact pieces so one of my teammates arranged for us to work with a signature brand. When we contacted Ellen, the manager of Caché at Short Pump Towne Center, it was like kindred spirits had aligned. The “models”, three of my Spa Crew sisters and I, worked with Ellen to dream up looks that would take our BeautiControl models from our personal “work” style all the way to “WOW.”


I absolutely loved my dress— a sexy, bodycon number featuring a Lurex chainmail chest detail and cutaway neckline with leather piping. I love it so much in fact that I think a trip back to Cache is in my immediate future. Shop the look here.

The night was chockful of makeovers and glamorous details and some  seriously awesome giveaways: one of our guests walked away with an overnight getaway for two at The Westin and one more with a 200 dollar gift certificate to Shoes of Prey! Now who doesn’t want some custom-made shoes?!

It was a fabulous night with some equally fabulous guests but since I said it was my fashion WEEK, I’m not quite done yet. Stay tuned for part 2!

 

BE Revealed

Beauticontrol’s Celebration is over. I’m listless and tired– I think the lack of pulse-pounding music first thing in the morning is getting me down. The only thing tiding me over is the knowledge that I am going to get to share the experience with all of you!

First things first, take a look at the NEW Beauticontrol…

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The Business of Beauti

One of the most important things about going into business for yourself is determining your brand. BeautiControl is an amazing company with a lot of amazing collateral materials but it is SOO important that you create a look for yourself outside of the company. In the long run, people are buying YOU.

I designed these cards with my mother and her personality in mind. She’s now an Executive Director with BeautiControl now (more on that in another post!) and it would not be an understatement to say that she is one of the busiest women alive. The card needs to be flexible yet specific– highlighting her business as well as leaving it all open to interpretation.

What do you need in a business card?

BeautiCards

BeautiCard with details

BeautiCards

Another view

 

 

Skin Care: Don’t Get Dressed Without It

So often when we’re working on getting fly, we think about makeup. And that’s a-ok, I can’t tell you the number of times that a new lipstick or a smoky shadow has elevated my mood and taken a look to the next level. But too often, I see women spend a fortune on cosmetics yet completely ignore their base– their actual bare face.

Skin care is perhaps the most important thing you can do to enhance your image. You probably know that the skin is the human body’s largest organ and as an organ, it often is an easy visual indicator of our body’s health or distress. Clear, vibrant skin is a symbol of internal health — and all in a five second glance.

Take care to take care of your face by cleansing, exfoliating and moisturizing with products that will keep your skin smooth and hydrated and remember that what works for your friend or that gorgeous celebrity might not necessarily work for you. That is what I love about BeautiControl’s Spa Facial line. Using the skin sensor technology and the online skin analysis quiz, you end up with a customized skin prescription. For instance, I have crazy oily skin with little evidence of sensitivity and loss of youth (lines, age spots and what not) and I was recommended the cleansing gel and toner with Alpha Hydroxy Acids ( AHAs) while one of my new clients was on the opposite of the oil spectrum and received the cleansing lotion and toner with Poly-Hydroxy Acids (PHAs). The quiz in and of itself is informative, causing you to really take stock of the things your skin is going through.

Take the quiz at beautipage.com/kerriestella and click on the skin s.p.a. Icon. Watch the video and if you want more info, feel free to leave me a comment!

Tell me, what is your skin care secret?

Makeup Style Trend: Spring 2013

The Fashion Weeks are behind us and we are officially calling it Spring!

While your teeth still may be chattering and if you’re in Virginia, like me, looking forward to impending snow related doom, the very notion of spring may be a comical one. But in fashion, as in life, we’ve got to think ahead. And honestly, with all of the unpredictability this past season, spring weather could be upon us in no time.

This video, featuring the one and only Gary Jones– the Vice President of Marketing and Research at BeautiControl, gives us a 10 minute “I spy” view of New York Fashion Week’s biggest make-up trends: Pink, Pops of Color, Dark Drama and Lots and lots of lashes!