I have made a groundbreaking discovery. Self-promotion is NOT a dirty word!
I have always wrestled with this. It’s not that I’m not aware of what I’m good at– I’m pretty self-reflective– it’s just that unless explicitly asked, I’m not going to tell you about it. This aversion to tooting my own horn has held me back throughout my life. Seriously, who’s going to tell you how amazing I am if I don’t? (I kid! A little.)
Though I am not trying to take myself to Donna Meagle and Tom Haverford levels (seriously, I can’t believe this is the last season of Parks and Recreation), I am taking the time to promote myself and my business and treat my doggone self to success!
It would not be genuine of me to publish a “New Year, New You” post anytime remotely close to the new year. I prefer to be casually and fashionably late to the party, rolling in about a week late. 2014 was a building year for me, meaning that I am not stopping there….I’m doing 2015 differently.
I did a lot of work to build my beauti (will that ever get old?) business last year– my team grew and I met and worked with amazing women but overall, I left 2014 feeling extra “meh.”
One of the most important things about going into business for yourself is determining your brand. BeautiControl is an amazing company with a lot of amazing collateral materials but it is SOO important that you create a look for yourself outside of the company. In the long run, people are buying YOU.
I designed these cards with my mother and her personality in mind. She’s now an Executive Director with BeautiControl now (more on that in another post!) and it would not be an understatement to say that she is one of the busiest women alive. The card needs to be flexible yet specific– highlighting her business as well as leaving it all open to interpretation.
What do you need in a business card?
BeautiCard with details